Written by Nate M. Vickery
One key for any start-up is how to market the product or service. Web marketing is not only effective if done well, it is very cost-effective. With effective SEO (Search Engine Optimization) and great content, the business is able to reach millions of potential customers.
Today websites are used as the main communication and promotional channels. Company website needs to be well-designed, responsive and it also needs to offer lots of good-quality and niche-specific content to potential customers. Best way to check website’s functionality, popularity and conversion is by using website analytics.
There are plenty of free website analytics apps, but Google Analytics is definitely the most popular one. It offers great analytic package for a free app and it is used by many top rated websites. Google analytics can track multiple websites, social networking activity and measure conversion rates. It also has a smartphone app that enables entrepreneurs to track their website analytics anywhere, and at any time.
Content management systems
Today companies don’t need to hire web designers for creating their web presentations. Easy to use content management systems like: WordPress, Joomla and Drupal enable them to take over web design tasks and save lots of funds while doing that.
WordPress is by far the most customizable and easy-to-use software of this kind. It comes with huge number of free and paid themes that are created by their big developer’s community. There are also plugins that support website’s work and add advanced features to the theme framework. On top of all this, WordPress comes with very innovative and practical dashboard that enables people without technical knowledge to easily run develop advanced web presentations.
More than 305 million companies are being founded by more than 472 million entrepreneurs, in the world, each year. With competition this tough, each startup needs to use all available help it can get. Technology solutions can definitely provide great help to entrepreneurs, but even with the most advanced tech their startup’s future depends on their knowledge, agility and dedication.
Nate M. Vickery is a business consultant and blogger from Sydney. His fields of expertise are company management and efficient work environment through latest technology trends. He is also an editor-in-chief on business related website, Bizzmarkblog.com